Station Profile

Format & Call Letters

Today's HOT Country - KTKU-FM

Format Description

TAKU 105 plays TODAY’S BEST COUNTRY

TAKU 105 Cliff and Sharon mornings and Fitz afternoons

TAKU 105 targets affluent listeners 25 to 54 years old with a strong core audience of 25 to 54 females.

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

Country’s biggest stars shine on TAKU 105: Blake Shelton, Miranda Lambert, Carrie Underwood, Keith Urban, Jason Aldean, Eric Church, Sam Hunt, Luke Bryan, and more.

TAKU 105 Country music format is a popular choice for listeners at work.

TAKU 105 allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station. 

TAKU 105 Country music format is a popular choice for listeners at work.

TAKU 105 allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.

Demographic Profile

TAKU 105 has a wide demographic appeal with consumers who have purchasing power!

Age Composition: TAKU 105 targets Affluent consumers in the 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: TAKU 105 has more.females listening than males. 

Occupation: TAKU 105 listeners are employed as Owners, Managers, or Professionals, employed as tradespeople, employed in the sales and service industry, and are employed as administrators or clerical staff.

Household Income: TAKU 105 listeners have high earning power.

- Over 25% of Country listeners in America have an income of over $75,000.
- Almost 25% of Country listeners in America have an income of $50,000 - $74,999.
- Almost 30% of Country listeners in America have an income of $25,000 - $49,999.

Activity: TAKU 105attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Education: TAKU 105 listeners are well educated. The majority of TAKU 105 listeners have attended or completed college or more.

Investments: TAKU 105 targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Market your business to thousands of potential new customers each week with TAKU 105.

Lifestyle Profile

TAKU 105 listeners are in their prime earning and spending years.

TAKU 105 targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The TAKU 105 is targeted to reach active consumers in their prime spending years.

TAKU 105 Listeners Have Purchasing Power

AKU 105 targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and woman's shoes, and accessories.

TAKU 105 is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.

Here's Why TAKU 105 Targets Women

80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Market your business to overactive consumers each week with TAKU 105.

Start Your Weekday Mornings With Cliff & Sharon On TAKU 105

Cliff Dumas is a dad, husband, and country music fan. His two daughters, Grace and Ellen have him wrapped around their fingers. He and his wife Lisa have been married for 18 years. They love exercise, wine, and binge-watching Game of Thrones, House Of Cards, and Narco or any other show they discover on Netflix. 

Cliff is a CMA, ACM, and multiple CCMA winner. He has also won a Grammy, the Boston Marathon, started a compost heap, and was knighted by the Queen of England, (ok, we made those last four up). But, his television career includes writing, co-producing, and voicing close to 30 network country music specials along with shows for Anne Murray, Terri Clark, Paul Brandt. 

Sharon is like the Susan Boyle of radio. Remember Susan Boyle, the lady who dazzled audiences on Britain’s Got Talent a few years ago?  The one who found her voice later in life? The late bloomer? 

Sharon is an Aussie who has traveled extensively and lived in far-flung places like Thailand, India, and Alaska.  She’s worked in education, aged care, the legal profession, and even as a careers advisor.

But it wasn’t until she sat behind a mic and got her first radio gig that she knew where she wanted to be and all her prior experiences have given her a unique voice in radio.

Sharon has been lucky enough to work with some great names in the broadcast industry – people like the fabulous and enormously talented Cliff Dumas. (Cliff made me say that.)

Join Cliff & Sharon weekday mornings 6 AM to 10 AM on TAKU 105.

TAKU 105 Coverage Map